About Me

I'm Nas, a software engineer focused on one thing : helping businesses increase revenue.

I know when to move fast and when to build for scale.

My expertise spans three core areas:

• AI/LLM Integration (Building RAG systems, custom AI assistants, and AI-powered tools)
• eCommerce Development (Architecting scalable platforms with full payment integration, admin dashboards, and custom features)
• SEO Optimization (Driving measurable organic traffic growth through technical and content strategies)

I've led development teams, managed full-stack projects, and consistently delivered solutions that directly impact revenue and user engagement.

Philosophy & Approach

Most developers either over-engineer everything or hack things together.

I do neither.

I ask one question first: "what does the business need right now?"

• Sometimes that's a quick MVP to test the market.
• Sometimes it's building fast but with clean architecture that scales when you need it.
• Sometimes it's taking the time to build a robust foundation that won't break at scale.

The right choice depends on your timeline, budget, and growth trajectory—not on what's trendy.

Beyond Code

I spend a lot of time experimenting with AI tools before they hit mainstream—not because I chase trends, but because I want to know what's actually useful versus what's just hype.

I'm particularly interested in how AI can automate the boring parts of business so humans can focus on what matters.